On September 18, CUCC Vice President Yuriy Kryvosheya joined a distinguished panel at the BRAND UKRAINE International Conference in Kyiv to discuss “Ukraine’s Global Reputation: Insights from Reputation Lab’s Unique Reputational Analysis of Ukraine.”
A High-Level Dialogue on Ukraine’s Global Image
The panel brought together leading voices in economic development, governance, and international business:
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Andrii Teliupa – Deputy Minister of Economy, Environment and Agriculture of Ukraine
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Iryna Shyba – Deputy Head, EU Anti-Corruption Initiative (EUACI)
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Fernando Prado Abuín – Managing Partner, Reputation Lab
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Perry Boyle 🇺🇸🇺🇦 – Co-founder & CEO, MITS Capital
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Kyrylo Cherednichenko – Advisor, The Independent Association of Ukrainian Banks (IABU)
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Yuriy Kryvosheya – Vice President, Canada-Ukraine Chamber of Commerce (CUCC)
Together, the speakers explored strategies to strengthen Ukraine’s reputation on the world stage, highlighting the importance of credibility, transparency, and strategic communications.
Showcasing Canada-Ukraine Economic Partnerships
During the discussion, Yuriy Kryvosheya emphasized the Canada-Ukraine Chamber of Commerce’s pivotal role in promoting Ukraine’s economic brand internationally. He highlighted:
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The upcoming Rebuild Ukraine Business Conference, scheduled for December 2 in Toronto, as a platform to drive trade and investment.
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Success stories of Canadian-Ukrainian business partnerships, demonstrating the strength of bilateral collaboration.
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Expanding foreign direct investment opportunities to accelerate Ukraine’s reconstruction and modernization.
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The key role of the Canada-Ukraine Free Trade Agreement (CUFTA) in deepening trade ties and facilitating long-term growth.
Strengthening Ukraine’s Global Reputation
Events like BRAND UKRAINE reaffirm the critical need for strategic communications and international cooperation in shaping how Ukraine is perceived globally. By uniting policymakers, business leaders, and reputation experts, such forums help attract long-term investment and bolster confidence in Ukraine’s economic future.
